Why Quality Design in Printed Marketing Materials Is a Game-Changer for Your Brand
In a world dominated by digital ads, social media feeds, and clickable content, it might feel like printed marketing materials are going out of style. But, spoiler alert—they’re far from obsolete!
Printed materials are enjoying a revival, and for good reason. A tangible, well-designed flyer, postcard, brochure, or even a business card can leave a lasting impression that’s hard to replicate online. It’s all about creating memorable, high-quality pieces that make your brand stand out. Let’s dive into why quality design in print matters, how to achieve it, and the impact it can have on your brand.
Why Print Still Matters in a Digital Age
Believe it or not, 70% of consumers feel that printed ads are more personal than online ads, according to a recent survey. There’s something about physically holding a piece of marketing that can create a sense of trust and credibility. It shows that your brand is willing to invest time and resources to make a connection beyond a screen.
Think about it: a thoughtfully designed, high-quality print piece is like a gift. When someone receives it, they’re more likely to keep it around, maybe pin it to a board, or place it on their desk—constantly keeping your brand in sight. Printed materials can work in harmony with digital marketing by creating that “tangible touchpoint” that reinforces what consumers see online.
How Quality Design Impacts Your Brand
When your printed materials are well-designed, they communicate trustworthiness and professionalism, even without saying a word. On the other hand, a poorly designed brochure or flimsy business card can make your brand seem careless or, worse, unprofessional. Quality design matters because it:
Reflects Your Brand’s Identity: Every color, font, and graphic should be thoughtfully chosen to echo your brand’s values and aesthetics. If you’re a high-end boutique, a luxe, minimalist design can convey elegance. A more playful brand, on the other hand, might benefit from vibrant colors and bold typography.
Creates a Memorable Experience: Good design can turn an ordinary postcard into something people want to keep. A beautifully designed piece makes people feel something, whether that’s excitement, trust, or curiosity. That emotional response can be invaluable in nurturing customer loyalty.
Drives Action: High-quality print materials can drive conversions just like digital ads. A well-designed call-to-action on a flyer or postcard can lead customers to your website, store, or social media channels. By making your brand’s message visually appealing and easy to engage with, you’re increasing the chances of turning interest into action.
Keys to Achieving Quality Design in Print
Achieving a high-quality print design is about more than just choosing nice colors and fancy fonts. It’s about crafting something that embodies your brand and leaves a strong, positive impression. Here’s how to make sure your printed materials rise above the noise:
Invest in Professional Design: Even if you’re a DIY enthusiast, consider working with a professional designer to bring your brand to life in print. A pro will know how to balance visual elements and use design principles to your advantage, resulting in a polished look that stands out. Plus, they can help you prepare your files correctly for printing—a crucial step for quality.
Choose the Right Paper and Finish: It might seem trivial, but the feel of your paper can significantly affect the perception of your brand. Thicker, textured papers can give an impression of luxury, while a glossy finish can make images pop. The right paper and finish will complement your design, making the final product feel cohesive and intentional.
Focus on Simplicity and Clarity: You only have a few seconds to grab someone’s attention, so make those seconds count. Avoid clutter and focus on key messages. Clean, clear designs with a strong visual hierarchy help readers know exactly where to look and what action to take next.
Test Your Colors: Colors on a computer screen can look different once printed. Ensure your brand’s colors remain vibrant and consistent in print by working with your printer to test out a few options. This step will prevent surprises and help your design look as good in hand as it does online.
Add a Unique Element: Consider using elements like foil stamping, embossing, or even die-cut shapes. These special touches can make your printed piece stand out even more and show that your brand is willing to go the extra mile. Think of it as the cherry on top that makes your design memorable and keeps it out of the trash can!
The Payoff: How Quality Print Design Impacts ROI
Printed materials with good design have staying power. Here’s the bonus: studies show that people are 70% more likely to remember brands they encounter through high-quality print materials versus digital ads alone. Why? It’s the tactile experience. Printed materials, particularly those with unique finishes or engaging designs, offer something the digital world can’t—a feeling.
Quality print design can also contribute directly to ROI. For example, direct mail campaigns that incorporate high-quality printed materials have been found to generate a 9% higher response rate than digital-only campaigns. So, if you’re on the fence about investing in print, remember that quality design can help you stand out from the crowd, reinforce your brand image, and generate tangible results.
Ready to Give Your Brand the Quality Boost It Deserves?
Investing in quality design for printed marketing materials is like giving your brand a mini-makeover. From paper choices to layout, every design decision can impact how customers perceive and remember your brand. When done well, print design can be a powerful tool that complements your digital efforts, builds trust, and leaves an impression that lasts.
So, ready to hop into your next print project? We've made it easier than ever to get the ball rolling. You can sign up for our Social Suite to access a monthly rollout of templates for your next project! Wanting a bit more creative guidance? Feel free to meet our team in The Studio to connect your goals with creative expertise!
